Many have wondered what the story is behind Hayati Fashion Week and the answer is simple. Hayati Fashion Week was created as a platform for women to express their modesty through various outlets.
Muslim women all around Nigeria constitute a strong and growing market segment which for years many have been afraid to tap into. So instead of waiting for inclusion, we decided to create a platform that would promote modesty through fashion, art and retail.
Modesty is by no means only a Muslim concept and in fact transcends across the numerous cultures we have in Nigeria, however the largest consumer group concerned on a day-to-day basis this concept is Muslim women.
Hayati Fashion Week designers, artists and retailers from all religious and cultural background to participate in promoting modesty and in Nigeria and to the world.
To join us and participate, please contact us via this link.